2014年11月13日 星期四

Lesson learnt from Disney : Disney Quality Standards

In Disney, all Cast Members (employees) need to follow four Disney Quality Standards, which are safety, courtesy, show and efficiency.

Safety
Same as other service company, the first priority of Disney is to ensure guests’ and fellow Cast Members’ safety. In the Disney University, Cast Members will learn safety procedures to keep guests and themselves safe. Disney keeps exploring some innovative ways to enhance safety by using technology. For example, the F&B operators created 11 colorful icons that describe some important safety concepts in the kitchen.

Courtesy
All Cast Members respect, appreciate and value every guests and treat them as VIPs. Service is provided from the standpoint of guests that the quality is above guests’ expectations.
Show
It means Deliver flawless and professional presentations every day. For example, the painting in the hotel room keeps the fantasy image in the guest’s mind around the clock.


Maintain a clean, neat and organized work location. Disney always assign cast member to clean the park to ensure the ‘stage’ is clean and good looking.

Efficiency

The notice board located at the lobby of hotel shows varies of information including the opening hours of park, weather and other useful information. That design can assist cast member and guest to know the latest information in a short time.
Fast Pass System: Customer don’t need to wait for a long queue. They can obtain a fast pass from the machine and come back at the specific time. It save guest’s time and reduce a long queue. This arrangement can achieve Efficiency of Disney Quality Standards.


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