2014年10月2日 星期四

Chapter 2: Franchasing of Hotel Business

One of the example is:
Accor

In June 2014,Accor exceeded 1,400 franchised hotels, confirming the accelerated worldwide franchise development .

This preliminary step gives the franchise developer an overview of project. Further exchanges between you and the franchise development team will enable them to determine whether your hotel is suitable for one of their brand’s networks. Next, the contract is drawn up. Lastly, our dedicated teams of high-qualified professionals will accompany the new hotel throughout the period between the signature of the contract and the opening of your hotel under an Accor brand to ensure a smooth, stress-free transition

Source: http://www.accor.com/en/franchise-and-management/our-contracts/franchise-agreement.html

Intercontinental Hotel Group 

For Franchising,This is the largest part of their business: 4,001 hotels operate under franchise agreements.
They offer personalized support and training initiatives to fine tune the hotel for peak performance through programs like their Revenue Management which uses calibrated forecasting tools to optimize reservation pricing for hotel.
For Managing, they manage 722 hotels worldwide. They own 9* hotels worldwide (less than 1% of portfolio).
Source:
http://www.ihgbusinesssource.com/
http://development.ihg.com/development-contracts


Starwood Hotels


There are Franchising operation and management service. They provide support in different procedures. For example, Starwood's centralized procurement services program - voluntary for our franchise licensees - generates significant savings across all brands. Through multi-scale partnerships and proprietary technology, Starwood leverages its global strength to lower the cost of goods while implementing efficient inventory management and buying practices.For the training after franchising, they give employees the framework to deliver on the brand promise, providing an experience that turns first-time guests into loyal customers. Comprehensive training for associates provides a clear understanding of the behaviors and skills necessary to deliver the brand promise, while manager training focuses on leading and building a branded guest service culture.

Source:http://development.starwoodhotels.com/development_opportunities/franchised

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